Conversations about persuasion, communication, and The Rules of Persuasion.
Persuasion is often seen as a double-edged sword, capable of both influence and manipulation. In this episode, we grapple with the ethical dimensions of persuasive communication: how the nuances of argument, emotion, and character shape our messages and actions, and why understanding the true essence of persuasion is key to aligning employees with a company’s vision.
Carlos discusses the importance of persuasion in effective communication: persuasion as a demonstration that something is true or appears to be true, achieved through the character of the speaker, the arguments presented, and the emotions evoked. He emphasizes authenticity, cautions against fake emotion and sentimentality, and highlights the importance of understanding the audience.
Carlos reveals how he translated Aristotle’s principles of persuasion to modern media, such as movies and rap music, to make his advice more accessible. He also explores his definition of persuasion, how Donald Trump’s presidential campaign created a powerful loyalty from his audience, and the concept of chemistry in communication.
Carlos and Andrea discuss the chemistry between communicators and their audience that leads people to take action on a message. They also explore the differences between coercion and persuasion, and between sentimentality and authentic emotion.
A conversation about how improving persuasion skills can lead to better outcomes for both doctors and patients.
How to avoid manipulative persuasion, how we can all become more persuasive, and why persuasion is so powerful when delivered through storytelling.
Exactly how persuasion works in all forms of human communication, and a clear, effective model for putting the elements and chemistry of persuasion to work in your personal and professional life.
A conversation with independent researcher and author Carlos Alvarenga.
How persuasion works in all forms of human communication, and a clear and effective model for putting the chemistry of persuasion to work.
Persuasion is fundamental to most of our personal and professional lives. For risk management professionals, it is more important than ever to persuade leaders of the positive effects risk management can have on an organization. Carlos offers three key rules and specific actions to improve the chances of success.